Designfreiheit / Anne Schoettle MA

Corporate Design, Packaging Design, Retail Design


Designfreiheit developed as a concept following the realisation that there are no borders in design apart from the self created. There are no laws that cannot be broken, there is no right or wrong. Design is subjective through and through.

Starting my career in San Francisco as Graphic Designer for Andhow - with clients such as the Global Fund for Women.

Batllegroup in Barcelona hired me to design for clients such as Danone and Inditex Group´s (Zara) and Massimo Dutti.

Following this I was appointed Senior Designer at Peter Schmidt Group in Hamburg - supporting Hugo Boss, Nivea, Joop!.

Since 2007 I have worked independently, serving many design companies (small and large), as well as my own personal clients - Based in London.
I am a partner at the interior design studio Breil+ Creative Partners.

BA Communication Design, HTK, Hamburg, Germany
MA Sustainable Design and Social Innovation, Kingston University, London.

Brands supported: Adelholzener, Betty Barclay, Bruns, Comodynes Convenient Cosmetics, Cadbury, Cisco, Davidoff, Danone, DM, Engelhorn, GSMA, Görtz Shoes, Hugo Boss, IBM, John Player Special, Joop!, Liverpool Biennial, L’Oréal, Massimo Dutti, Max Factor, Merz Consumer Care, Nivea, Niederegger, One Young World, Ostendorf, Schwarzkopf, Sensilis, S.Oliver, Statoil, SCA, Westhoff, Youngs, and more.

DESIGNFREIHEIT LTD

Anne-Kathrin Schoettle
68 Springfield Avenue
London N10 3SY
United Kingdom

+44 (0) 759 842 570 2

a.schoettle@designfreiheit.co.uk